All posts tagged: UAW

The Last Cruze: LaToya Ruby Frazier at the Renaissance Society

Mary Barra, the CEO of General Motors, stated at the October 2018 CityLab Detroit Leaders Conference that she hoped to shift public perception of GM from that of an automobile manufacturer to a technology company before her retirement. Barra’s comment hinted at a desire to not only change the driving ethos of GM production but to also transform the configuration of GM’s workforce: imagine a future akin to Tesla’s automated assembly line, their factories quiet save for the AI programmed to build their “tech.” The wish to associate GM with an encroaching technocratic future reflects how labor, capital, and the management of these two components of late capitalism have shifted within the neoliberal paradigm. The dialogue of labor is rapidly changing. Rather than centering the conversation on workers, the question is now how production is managed, diffused and parceled out: human lives become human capital. This message casts a long shadow over the recent United Autoworkers Union deal with GM, ratified on Nov 4th, 2019. UAW members were on strike for six weeks, the longest …